Frio Joins Ru’ya, Careers UAE 2024 to Host Exciting ‘Design Lab’ Competition Empowering Emirati Students
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Dubai, UAE – 17 September 2024 – Frio Sparkling Water is excited to announce its collaboration with Ru’ya, Careers UAE 2024, the UAE’s premier recruitment, skills development, and networking forum, to launch the innovative ‘Design Lab’ competition. Set to take place during the 23rd edition of Ru’ya, held from 24th to 26th September 2024 at the Dubai World Trade Centre, this creative contest will give young Emirati students a unique opportunity to design the next flavor and label for Frio’s sparkling water range.
The ‘Design Lab’ competition, a fresh addition to Ru’ya 2024, will invite talented students from local schools and universities to unleash their creativity and develop an exciting new flavor for Frio, while crafting an innovative label design for the drink. This engaging challenge provides a platform for students to showcase their creative abilities, while gaining valuable industry experience, exposure, and the chance to see their ideas come to life.
Asma Alsharif, AVP, Sustainable Development, Exhibitions at the Dubai World Trade Centre, shared:
“As the proud host of Ru’ya, Careers UAE 2024, the Dubai World Trade Centre is committed to fostering opportunities that empower the next generation of Emirati talent. This year’s event not only serves as a critical platform for young professionals to connect with top-tier employers but also aligns with our broader mission to support the UAE’s vision of sustainable and inclusive economic growth. With an expanded range of sectors and a dynamic line-up of new features, we are confident that Ru’ya 2024 will inspire and equip young Emiratis with the skills and connections they need to thrive in their careers.”
Frio Sparkling Water, known for its refreshing taste and vibrant flavors, is committed to fostering creativity and encouraging the innovative spirit of Emirati youth. Through the ‘Design Lab’ competition, Frio aims to empower students to think outside the box and contribute to the brand's evolving product lineup, while gaining firsthand experience in product development and marketing.
The winner of the competition will have their flavor and label design featured on Frio cans, with the new product set to be launched across the UAE. In addition to this recognition, the winning student will receive a special prize and an exclusive tour of Frio’s production facilities to witness the creation of their design.
Rashed Al Mulla, CEO and Founder commented:
“Frio is passionate about bringing fresh, exciting flavors to our customers, and who better to help us with this than the creative minds of young Emiratis? We believe the ‘Design Lab’ competition will spark innovation and allow students to actively participate in shaping our brand’s future.”
Ru’ya, Careers UAE 2024, is expected to attract over 16,000 visitors and feature more than 100 leading public and private sector organizations. The event provides a platform for young Emiratis to connect with top employers, upskill, and explore new career opportunities, while engaging in exciting competitions like Frio’s ‘Design Lab’.
For more information about the ‘Design Lab’ competition and how to participate, visit www.ruyacareers.ae.
About Frio Sparkling Water
Frio is a leading brand in the UAE offering a refreshing range of sparkling water beverages with a variety of vibrant flavors. Known for its commitment to quality and innovation, Frio aims to provide consumers with unique and delicious products that perfectly complement their lifestyle.
For Press Inquiries
hello@friosparklingwater.com
+971 52 154 0264
Frio Sparkling Water
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